What is the most important part of a sports article? The headline. Why? Headlines become the ultimate deciding factor for if an article gets read or not. The public takes one look at an article and it does not matter if that article is truly good or not, if the heading is poor or simple, it wont get read. Authors need to take into consideration grabbing the attention from search engines as well. When you type something into Google, virtually anything will surface by the millions. It is important that a heading sticks out from the rest. The title should be thought of as a mini advertisement. All too commonly authors put so much effort into the context of an article and simply slap on a title that fits, in turn losing the main source of attention and success.
Here are some useful tips that authors must think about every time they create a headline.
It must be: