Does Social Media Really Benefit an Athlete?

We hear about how athletes benefit from having Twitter, Instagram, Facebook and other social media profiles that allow them to interact with fans, and be able to advertise for their sponsors. Although, how much do athletes really benefit from this? Yes, additional income may come with advertising your brand, but does an athlete need social media to market themselves better, or do they just need to be good at their jobs? Twitter is a huge way for many celebrities to voice their opinions about something and receive feedback. But certain athletes choose not to have Twitter such as Lionel Messi, Michael Jordan, Peyton Manning, Derek Jetter, Sydney Crosby, and the list goes on. These are top gun athletes, and they don’t feel the need to use one of the world’s most famous social media applications. A source from a sports website “the guardian” makes a good argument that “because we’re not subjected to their musings via social media, almost all we know about them is that they’re great at sports.” I completely agree with this. The less I know, the possibility of something ruining the image of me for an athlete is. What do you think? Negative light is easy to stay away from when athletes don’t connect with the social media world. Whether it’s responding to a rude fan, posting opinions about an issue, or getting tagged in a picture where your hand placement on a fan is questionable, there is will always be users everywhere ready to bounce back with replies, comments, and likes or dislikes. Do you think social media benefits the image of an athlete more than it takes away?solochastaintweet

http://www.theguardian.com/sport/blog/2015/jun/22/ignorance-is-bliss-when-it-comes-to-athletes-they-must-be-kept-off-twitter

-Elizabeth Keu

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5 thoughts on “Does Social Media Really Benefit an Athlete?

  1. I think that social media can be beneficial to a player to a certain extent. In the world of business today, social media has become a vital aspect in being able to extend brand images across a wide range of audiences. In sports today, many clubs and players focus on doing the same thing as well, which provides a valid example of how sports has evolved into a business rather than solely focusing on the athletes’ talents. I think that a player who chooses to voice their opinion on twitter for example is stepping into a boundary in which they are putting their image and brand at risk. It’s not like they have to have a twitter or an Instagram to be successful, so I think that taking part in social media so prominently just causes unecessary potential for conflicts to arise. It may be nice to feel that you have a connection with your fans by letting them know more of your personal life as an athlete, but I feel like when you’re a well known person in the sports industry you have to know that anything you post or say on social media can be blown out of proportion.

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    1. Yes I completely agree with what you said about a player puts their image and brand at risk by choosing to voice their opinion. I also think that a brand knows they’re taking a huge risk if they’re deciding to sponsor an athlete that is really into voicing their opinions on social media. Also nowadays because social media connects the world, fans or non fans will always have something to say about a situation regarding an athlete that could really stir up some heat, and easily affect an athlete’s image.

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  2. Social Media can be beneficial for athletes when they use it properly, as if they want to discuss their feelings on a certain matter in a positive light, or responding to fans nicely. However, plenty of times players have shot back at fans or critics on Twitter or Instagram, sometimes makes them look bad. However, players should be able to talk about their opinions beyond the traditional media. Former New York Yankees legend Derek Jeter, who has famously stayed away from the majority of social media, actually created a website when he retired called “The Players’ Tribune,” in which the middle man step of journalists is actually skipped and the players can talk about issues right on the website. Its a fascinating idea that really changes the way players can talk about their opinions, and many both current and former players in various sports have contributed!

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    1. I agree with the fact that the middle man step of journalists is skipped. I feel like the media likes to twist things around and find a way to turn things to negative light on athletes, just to stir up some drama. It’s kind of sad to say that I believe some players actually enjoy being in the limelight, good or bad.

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      1. It’s definitely true that some players enjoy the limelight no matter the shade. Players can use their social media in positive a positive manner, though. For example, if they’re promoting a charity or charitable cause then they can use their accounts to reach out to all their fans for more support. It not only helps the player themselves by getting press but also helps the cause they are supporting

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