In the technological world we live in today, we are seeing how practically all aspects of life are being changed to adapt to the exponentially growing interconnectivity of the world that is in result of new technology and humans dependency on it.
There is no place this concept is more adamant han the Sports Industry. The fact that the NFL has a built in obligation upon a player signing with a team that they must speak to media at certain times, truly proves the importance of the branch of media in the changing sports industry.
All over the world in the area of sports, we wonder whether media has become too important in this industry. Does the fact that we are putting such a high importance on media take away from the true meaning of the game? Have we started to lose the true passion behind sports and replaced it with a consumer demand?
Do we require athletes to talk to media in order to publicize them more, thus creating more revenue for the leagues? (i.e. NFL)
Should we continue to have times that athletes are obligated to speak to media? (i.e. After tough losses)