The media has played a huge role in the individual players building their own personal brands in the sport industry. Although the media has done tremendous beneficial things for the players, and the constant publicity of their lives, this has certainly had it’s negative effects as well. Their lives are now being broadcasted all the time, they attend a charity event or donate large sums of money we will know about it. However, they get in trouble with the law or do something controversial, we will also know about it. Currently, Messi is being investigated for tax freud. There are articles blaming him and other blaming his father. It is unclear because the media is not filtered for accuracy, as well all know. Many of these articles are headlined with stating the jail time that Messi could face. As a public figure, this news coverage is very negative for his personal brand. The confusion of who to blame has led many to question Messi’s character. When controversial news is exposed about players in the sports industry, the negative effects are shown in things such as jersey revenues. For example, when news broke about Ray Rice, an NFL player, hitting his wife; his jersey sales virtually stopped completely. The players have to be extremely careful in their everyday lives because they are constantly selling their personal brands. They are a walking 24/7 advertisement for themselves.
Is media crossing the line and becoming much too invasive on athletes personal lives? Is this just the price to pay for the fame and fortune of professional athletes these days?