This article ,Rebuilding After Franco, talks about the passionate rivalry between Real Madrid and FC Barcelona beginning in the Franco era.
As we know, the media has an enormous impact on the world of football. The media looks for any story that will draw the attention of the public. What’s a better way to bring in fans than to feed into the Rivarly that exists between Real Madrid and FC Barcelona?
The main newspapers in Madrid are Marca and AC; Barcelona has Sport. These newspapers take any chance they get to feed into the rivalry between the two teams. For example, in 2005, when Madrid had not won a title for 3 consecutive years, Sport took this as a chance to bag on the policies of Florentino Perez and the Capital itself. On the other side, when Ronaldinho was noticed excessively partying, the Marca and AC made sure to mention this in their dailies. Each team’s supporting newspaper takes the dirt from the other teams in order to make themselves look like the better team. If both sides are contributing to this gossip-like media, does it make it okay? Does the media actually influence the fans’s opinions about the clubs?
The media has broadened the football world to more than the sport itself. By bringing in political issues and the personal lives of each player into the dailies, it is not just about game anymore. Since the time of Franco, has the rivalry between FC Barcelona and Madrid grown stronger because of the advancements in the media? Will threatening football media coverage disperse or will it grow greater as the sport grows?