Social media is everywhere. At the swipe of your finger, or a click of your remote, you are instantly in tune with the rest of the world. Something that has become such natural part of our daily lives is so powerful it has us connected to events, people and of course, sports teams from across the world. Social media has become a gateway for people all over to voice their love, as well as bitterness towards their favorite teams and athletes. So which athlete is currently getting the most attention from the world? If you guessed tall, dark and handsome Cristiano Ronaldo, you were right! This year, Forbes announced that Cristiano Ronaldo is at the top of the list for most popular athletes on social media. The most recent update has Cristiano Ronaldo at more than 158 million total followers across Facebook, Twitter, and Instagram. With Messi and Neymar taking second and third place, Ronaldo still is ahead of them with about 65 million followers. So what is really so great about this? For Ronaldo’s endorsement partners like Nike, Tag Heuer and Herbalife, Ronaldo is pretty much handing over publicity on a silver platter to them. For example, Tag Heuer being one of Ronaldo’s endorsements, Ronaldo posted on Facebook about six times over two days last year supporting the watch brand’s “Don’t Crack Under Pressure” ad campaign. The posts were viewed a striking 35 million times with 2.4 million Facebook likes over TWO days. The posts generated an estimated value of $380,000 for Tag, according to research source Repucom. It doesn’t sound too bad endorsing a top gun athlete! The repercussions seem to be pretty rewarding. Although, if Ronaldo finds himself tangled in some negative media, and/or ends up not performing well in a couple games, would the repercussions be the same? Would his endorsements still benefit or would they suffer some consequences?